I love working with a range of clients – be that from designing an exclusive collection of patterns for your company, or require an illustrator for your project, please do not hesitate to get in touch.
PHILOSOPHY OF APRIL MAWHINNEY DESIGN STUDIO
April Mawhinney Design Studio creates luxury, well crafted surface designs. The philosophy of the studio is driven by the values of Joy, Beauty, Excellence, Uniqueness & Creativity.
My love of the countryside and my passion for drawing are brought together in my collections of surface pattern and textile designs.
I have worked with a range of clients whilst in freelance and as in-house design roles. In 2015 and 2016 , I have been:
• Designing for a feminine fashion brand, requiring chic floral patterns for new range of womenswear (available in Summer 2016)
• Designing on a freelance for ranges of kitchenware for major high street brands (available in-store now)
• Completing private client commissions for fabric, wallpaper and home accessories.
• Undertaking bespoke illustration projects; hand drawing motifs for use on product packaging
• Completing Trend analysis for a range of clients the Home Decor and Kitchenwear Market
I love working closely to a client’s specific requirements, but also love delving into a project, and when required, bringing my own creative nuances to the design brief.
HOW MAY WE WORK TOGETHER, YOU MAY ASK? HERE ARE A FEW WAYS...
FREELANCE & COMMISSIONING WORK
I mainly undertake freelance design work, and work closely with my clients specifications, requirements and moodbaords to design a range of surface patterns suitable for various applications.
My illustrations can be supplied as original artwork, high resoultion pdfs or TIF files, or if required .psd or .ai files.
Should you wish to commission me to do some lovely illustration work or create a perfect surface design for your project, please do not hesitate to contact using the Contact Me button opposite.
FULL COLLECTION CREATION
If you have an idea for the use of a pattern, but are not sure what you are looking for, I can also offer other options, such as trend forcasting / research and moodboard creation.
I can create a custom moodboard to hone in on the vision and direction for the patterns you require, from there, then create the collection to your requirements.
Should you like to work with me, please do not hesitate to contact using the Contact Me button opposite.
MY DESIGN AESTHETIC & STYLE
I love working in pencil, dip pen, Indian ink and watercolours. My surface design style is illustrative, detailed, precise and nature inspired. I love historical botanical illustrations – I’m inspired by British & Irish flora and fauna.
With a keen sense of colour and pattern; I always start by drawing and pattern planning directly onto paper. From there, each collection is created from a series of delicately illustrated motifs, sketched and hand painted by me onto heavy watercolour paper.
I use Computer Aided Design (CAD) techniques to enhance my artwork and to create the collections of designs.
I am fully skilled in using Adobe Illustrator and Adobe Photoshop; I regularly run workshops to teach others these programmes.
REPEATING PATTERNS & COLOURWAYS
If you have a great design but do not have the in-house capabilities to turn the design into a repeating pattern or create bespoke colourways; I can help.
I have extensive experience of creating repeating patterns in Adobe Illustrator and Photoshop suitable for both wet/screen and digitial printing processes.
I am also available to create bespoke colourways for clients and love the challenge of working with other designers/brands to see their design blossom.
I understand that knowing the client and customer base are key to a collection’s success. I regularly attend trade shows within the UK and abroad, and I am a member of trend forecasting websites. I combine this knowledge with an eye for pattern and, in-depth customer and trend research.
I have experience designing textiles and wallpaper for the home decor market.
My surface patterns are also suited for licensing for stationery and apparel industries. I’m always excited by new commissions, collaborations or finding new ways my patterns can be used.
If you would like to know more, you can view my LinkedIn profile at https://www.linkedin.com/in/aprilmawhinney