Viva Magenta. Pantone's Colour of the Year 2023 ...and how to use it.

One of the things I enjoy about this time of the year, is seeing what Pantone will announce to be it's Colour of the Year.

Pantone provides a universal language of colour. Every colour has a Pantone reference which means an exact match can be reached regardless of its use - from paper to fabric, to wallpaper or even plastics. Letting us know and match exact colours, such as the red used in a stop sign, or on a British Post Box.


For 2023, the colour is Viva Magenta!

"A truly vivacious shade which is rooted in nature, descending from the red family and expressive of a new signal of strength. It vibrates with vim and vigor".

A perfect colour to start the year, I think!

The deepest shades of an Amanita Muscaria mushroom...

The dappled hues of an acer leaf...

And the plump ripeness of a Rowan berry...

There is no doubt that it is definitely a colour for the maximalist in you. 

A punchy bit of this colour in your interior will give a wow factor.

Opposites Attract in Interiors! (on the Colour Wheel)

So how could you use this colour in your home?

A fab new cushion, a new lamp-base or even just as simple as a buying a lovely deep red candle.

BUT Feeling a bit daring? 

Go all out and pair Viva Magenta with the opposite colour on the colour wheel. This opposite colour is known as a Complimentary Colour.

When the two complimentary colours are placed side by side, they vibrate and make the colours bounce off each other. (It kinda makes your eyes feel a bit funny!) I love this - for me this is the joy and magic of colour! Because a colour will never seem so true, until it is placed next to it's complimentary colour.

This is a design technique I love* - bringing complimentary colours into my work really makes them come alive! 

*A trick I learned when I was 17, studying art and discovering Cezanne's 'Still Life with Apples'. He cleverly uses red and green together (two complimentary colours) to make the apples really pop!

Expand the palette...

Once you know what the complimentary colour is, you can expand the palette and pull in other shades of a similar hue to create exciting patterns, designs and interiors.

I'd love to know your thoughts on Viva Magenta! Don't be afraid to hit reply and reach out.

Are you likely to use this colour in your interiors? It is a Yay or a Nay for you?

And my personal opinion?? I love it - on a good day, it is the colour of my fringe (bangs)

'Til next time (and Happy 2023!)
April x
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