Dulux Colour of the Year 2027 Revealed: Soulful Sage
Dulux has named Soulful Sage™, a soft grey-green, as its 2027 Colour of the Year. Chosen by AkzoNobel (Dulux's parent company) as a calming response to global uncertainty.
What is Soulful Sage™?
Soulful Sage™ is a soft, silvery, greyed-off green which Dulux describe as "A green that can make you and your home feel brighter, and add sparkle to your life!" The brand also mentions that it is "taking us straight back to nature, it's a calm, uplifting shade – just what's needed today,"
Why did Dulux choose Soulful Sage™ for 2027?
Dulux's Colour of the Year isn't picked on a whim. Every year, the brand's parent company AkzoNobel runs a research process tracking shifts in design, culture and consumer mood before settling on a single shade to represent the year ahead.
For 2027, that research pointed to a common thread: people feel weighed down. Between constant information overload and a broader sense of global uncertainty, homeowners are increasingly looking for their homes to do the opposite of overwhelm them and to feel like a place to exhale.
That insight shaped Dulux's overarching theme for the year, "Live Lightly," and Soulful Sage™ was chosen as the colour that best captures it. As a soft silvery green, it's calming without being flat, and versatile enough to feel warm in one setting and fresh in another; exactly the kind of adaptability AkzoNobel's researchers were looking for in a shade that could anchor a full year of design trends.
In short: Soulful Sage™ wasn't chosen because it's trendy, it was chosen because it answers a specific emotional need Dulux identified in how people currently feel about their homes and the world around them.
How to use Soulful Sage™ in your home
Soulful Sage's biggest strength is its versatility. As a soft green, it doesn't compete for attention. It adapts to whatever you put next to it, which makes it easy to work into almost any room without a full redesign.
As an accent colour, it works beautifully in smaller doses, as a feature wall, cushions, ceramics, or woodwork, giving a room a lift without overwhelming the space. As a full room colour, it creates a calm, enveloping backdrop that still feels fresh rather than flat, especially in bedrooms, living rooms and kitchens.
Materials-wise, Soulful Sage™ pairs naturally with wood, stone and marble. Its slightly muted, nature-inspired tone sits comfortably alongside organic textures and warm neutrals, which is part of why it works so well in kitchens and other material-led spaces.
Pairing Soulful Sage™ with statement wallpaper
Where Soulful Sage™ really comes into its own is as a grounding partner for bolder, more dramatic prints. It softens them without dulling their impact.
My Midnight Deadly Nightshade Wallpaper and Fabric:
These deep, inky tones give Soulful Sage something rich to sit against. Use Soulful Sage on adjoining walls, woodwork or soft furnishings to stop a Midnight-heavy room from feeling too dark, while keeping that dramatic, botanical mood intact.
Bloomsbury Moth Wallpaper:
The green & blue tones are a natural tonal match for Soulful Sage, so the two work well layered together — think Bloomsbury Moth wallpaper as the statement and Soulful Sage™ carried through wood work or upholstery to tie the scheme together without it feeling matchy.
Wild Hedgerow Super Wide Wallpaper in Pink Waxcap or in Raven's Wing:
Both colourways lean into nature-inspired storytelling, which is exactly Soulful Sage's territory. Greenfinch will sit softly alongside it for a fresher, more garden-led palette, while Raven's Wing offers more contrast, letting Soulful Sage act as a lighter, breathing counterpoint to a darker, more atmospheric print.
Across all of these, the same principle applies: let Soulful Sage™ do the quiet work — walls, ceilings, skirting, or larger upholstered pieces — while the wallpaper carries the pattern and drama.
Dulux Colour of the Year: past winners
Soulful Sage continues a tradition that goes back over two decades, with Dulux's panel of colour experts selecting a shade each year that reflects the mood of the moment.
2026 - Rhythm of Blues™ A trio of blue tones, chosen to bring a sense of harmony and balance into the home.
2025 - True Joy™. An uplifting yellow that fills our homes with optimism, pride and a pop of colour.
Dulux vs Pantone: how do the 2027 colour picks compare?
Dulux isn't the only authority weighing in on the colour of the year. Pantone, the other major name in the colour world, runs its own separate process and the two don't always land in the same place.
For 2026, Pantone chose Cloud Dancer™, a soft, neutral greyish white, a much quieter, more restrained pick than Dulux's Rhythm of Blues™ that year. It's a reminder that these two brands often read the cultural mood differently, even when working from similar research into what people want from their homes.
Pantone hasn't announced its 2027 Colour of the Year yet; that reveal is expected in December. So while Dulux has already staked its claim with Soulful Sage, it's worth watching to see whether Pantone's choice lands in a similar soft, nature-led space, or takes the year in a different direction entirely.
Not sure how Soulful Sage™ will work in your space?
Order samples of my wallpapers and fabric and see how they pair with this year's calming green in your own light.
April x
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Frequently Asked Questions
What is the Dulux Colour of the Year 2027?
The Dulux Colour of the Year 2027 is Soulful Sage™, a soft, silvery green chosen by AkzoNobel as a calming response to information overload and global uncertainty.
What is the hex code for Soulful Sage?
Dulux hasn't published an official hex code for Soulful Sage™ yet. The best way to see the true colour is via the Dulux Colour Tester tool or an in-store colour match.
What was the Dulux Colour of the Year in 2026?
Dulux's 2026 Colour of the Year was Rhythm of Blues, a trio of blue tones chosen to bring harmony and balance into the home.
What are Dulux's three Soulful Sage colour stories?
Soulful Sage sits at the heart of three curated palettes — Glow, Light and Lift — each pairing the green with different complementary tones depending on the mood a room is going for.
How do I use Soulful Sage in my home?
Soulful Sage works well as a full room colour for a calm, enveloping feel, or as an accent on woodwork, ceilings or soft furnishings. It pairs naturally with wood, stone and marble, and works especially well alongside bolder statement wallpapers.
What is Pantone's Colour of the Year for 2027?
Pantone hasn't announced its 2027 Colour of the Year yet — that reveal is expected in December. Its 2026 pick was Cloud Dancer, a neutral greyish white.
Is sage green still on trend for 2027?
Yes! Sage green has been a popular interior shade for several years, and Dulux naming Soulful Sage as its 2027 Colour of the Year confirms the trend is continuing rather than fading.